If you’ve ever wondered if you need a podcast website, you’re in the right place. Our latest article explores the benefits of having a website for your podcast.
As you already know, podcasting goes far beyond speaking into a mic. With so many elements of the creative process to consider, you might question if building and maintaining a website is worthwhile.
What are the benefits of having a website for my podcast?
While your podcast can function without a website, it doesn’t mean it should. A website makes sense for several reasons, so let’s get into them.
Increased earning potential
We all know that earning a regular income from podcasting can be challenging. Thankfully, having a website can unlock new income streams. You can use your website to reach more people and boost your earning potential. There are several ways you can do so, such as:
- Using affiliate links in your content
- Promoting your own merchandise
- Adding a donation button
- Onsite advertising
Furthermore, your website can be a landing page to drive sign-ups to your newsletter. An excellent newsletter with solid open rates and engagement is a valuable asset to creators!
Both websites and newsletters are mediums that offer content ownership other platforms don’t. While growing and interacting with listeners on social media is great, you don’t own these channels; they could be hacked or taken away at any point. So, it’s always good to safe-proof yourself and grow your audience on several mediums. Yes, it’s time-consuming, but it’s worth it!
Discoverability is another challenge a lot of podcasters face. With more podcasts launching all the time, it’s becoming increasingly difficult. Optimising your website for SEO can help you cut through the noise and get your show out there and easily found.
Opportunity to repurpose your podcast episodes
Your website doesn’t need to have tons of content on it. But, if you choose to roll out consistently you can repurpose your podcast episodes into new content. For example, you may take a topic from a recent episode and spin it into a blog post using transcription. Offering your content in different mediums means it becomes more sharable and digestible.
Added value for your community
Finally, a website is a chance to offer added value to your community. Podcasting is such a great medium, but that doesn’t mean there isn’t value in other forms. For example, if you have a podcast on sustainability, you could direct listeners to your website to download free resources linked to the topic.
Free resources can also be an excellent lead magnet to drive newsletter sign-ups and upsell, such as a membership offering or recommended products using affiliate links.
Podcast websites 101
It’s important to remember that your website doesn’t need to be all singing, all dancing; it simply needs to function well and serve its purpose. But there are a few things you do want on your website:
- An introduction of yourself and your podcast
- An email capture so you can grow your mailing list – it’s precious real estate!
- Links to all your socials and podcast platform
So, the short answer to the question ‘Does my podcast need a website?’ is yes. If the idea of creating a website is daunting, the internet is your best friend. Plenty of free resources and guides help you from start to finish. Need more support? Explore our membership options here and unlock the power of podcasting.