5 lessons in video podcasting from YouTube
In December, AdAge reported that TikTok and Podcasts had joined YouTube as leading creator platforms. The report comes at the same time YouTube has released a guide to best practices on the platform. So, now is the perfect time to delve into video podcasting as the two mediums continue to grow.
The YouTube guide is lengthy at 67 pages long, so we’re summarising five of the key takeaways for you.
Video podcasting tips
Find your why
If you’ve read our previous articles, you’ll know we’re big on finding your why, and YouTube is too. If you’re considering launching a video podcast, you need to be clear on why you’re doing it. So, start by asking yourself questions such as:
- What is your goal for video podcasting?
- Are you looking to tap into a new audience?
- Who is your ideal viewer?
- What value can you offer to your audience?
Consider your branding and your capabilities
Producing audio content is one thing; video is a whole other kettle of fish. So, before you jump in headfirst into video podcasting, things like branding, assets and your capabilities are vital considerations. From creating your channel banner and avatar to video thumbnails and social assets, you should ensure you’re able to meet the additional branding demands of video podcasting.
If branding is something you outsource, take the time to consider the additional budget required and if it is a worthwhile investment.
Camera angles and video production are key
Just as you wouldn’t want to publish poor audio, the same goes for video. While your video podcast doesn’t have to be perfectly polished (listeners like authenticity), quality production is essential. There are many things to think about here, from set design and equipment to intros and camera angles.
For example, audiences on YouTube connect more with a person than with a brand or company. However, how those faces appear on screen can also have an impact. For example, a direct, front-facing camera framing can give the audience a sense of being part of the conversation. In contrast, a side angle can make audiences feel like they’re “watching” a conversation.
Still trying to figure out where to start? Analyse the video podcasts you tune into, detailing what you do and don’t like about each. From here, you can create a clear picture of how you’ll want your video
Master the different formats
Adding video to your content is an excellent way to diversify and tap into new audiences; understanding different video formats is key. Below are eight of the most popular designs from YouTube – it’s worth considering how you could use them. For example, if you have a podcast that discusses music and film, you may want to add a reaction, watch along and interview formats into the mix.
Take some time to think about which formats you’d be open to trying, how they would resonate with your audience and the type of content you could create for each.
Be prepared to experiment
As with most social & streaming platforms, experimenting is essential. Video podcasting offers an excellent chance to test new pieces of content and find what works well for your audience. YouTube advises following these seven steps:
- Think sustainably
- Scout YouTube
- Be Authentic
- Final Iteration
Is video podcasting for you?
Thanks to the versatility, accessibility, and the fact that you can easily repurpose video podcast content, it’s easy to see why many creators are choosing to adopt the format. With that said, it doesn’t mean a video-first approach is free of limitations.
Sure, podcasting requires a lot of time and skill, but the demands increase further when you add video into the mix. So, before taking the plunge, take the time to research and be honest with yourself about your capabilities.
If you’re keen to explore the possibilities further, the complete guide from YouTube is well worth a read.
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