The latest podcast statistics and what they mean for creators

As you know, we’re obsessed with all things podcasting. The same goes for podcasting stats. This article looks at some of the latest podcast statistics from MIDAS’ (Measurement of Internet Delivered Audio Services) Summer Survey 2022. Better yet, we’re exploring what they mean for audio creators and how you can use them to your advantage.

Podcasting stats in 2022

A new high of 19% of adults are listening to podcasts every week

That’s right. Podcast listeners have reached an all-time high as 10.5m Brits listen to podcasts weekly for a total of 69m hours. Based on these statistics, the average listener consumes 6.5 hours of podcasts each week. 

This is excellent news for creators as podcasts grow in popularity. With more people consuming podcasts, your potential audience share increases. Of course, you’ll still want to ensure you’re doing everything possible to get in front of your potential audience, so be sure to read our top tips on SEO optimising your podcast.

UK podcast listening is 58% male

The survey found that men make up 58% of listeners in the UK, a similar stat in the US. If this comes as a surprise to you, it offers some food for thought. How well do you know your audience? Who is your podcast for, and what are you doing to appeal to them? 

To organisations and brands keen to tap into the male audience, have you considered podcasting as a marketing tool? Not only is it an excellent way to foster connection, but it’s also a cost-effective channel to reach a super-engaged audience.

The peak time for podcast listening is around 9 am

According to the survey, 93% of people listen to podcasts alone and, most commonly, when working or studying (33%). The second most common time for tuning in is when listeners were driving or travelling (22%). 

We know that listeners value consistency. So, if you need to be more consistent with your release schedule, you should be. If listeners can expect your episode before 9 am on release day, they’ll be able to slot it into their daily routine to enjoy it as they’re working, studying, or commuting.

68% of podcast listeners listen to the whole episode

The survey found that 68% of listeners consume the whole episode. How does your podcast compare? You can use this statistic as a ballpark to review your listener behaviour and adjust your format. 

For example, if you’ve found that most listeners are dropping off before the midway point, you may want to consider shorter episodes. But, on the flip side, if you have a high percentage of listeners sticking around for the entire episode, this is an excellent selling point for brand partnerships.

70% listen to mostly all the podcast episodes they downloaded

Simply put, if your podcast is in someone’s library, they’re likely to listen. Have you included a solid call to action in your episodes? The best calls to action are always specific and straightforward. So, ensure you’re telling listeners to subscribe to your show. 

It’s always helpful to keep up to date with industry stats, so you can understand where you’re at in comparison. Doing so will allow you to identify your strengths and where there’s room for improvement.  

2022 has been an excellent year for podcasting, and we’re excited to see how 2023 and beyond play out.  If you’re ready to take your podcasting to the next level with the support of the Content is Queen community, click here to explore our membership options. There’s never been a more exciting time in the audio space!

Securing affiliate and brand partnerships for your podcast

We’ve previously covered finding sponsors for your podcast, and we’re back again with more tips and tricks on monetising your podcast. You’ll want to read on if you’re considering affiliate marketing or brand partnerships.

Affiliate marketing for podcasters

Affiliate links are an excellent starting point if you’re ready to dip a toe into brand partnerships. Affiliate links allow creators to earn a commission for a specific action from their audience, which is referred to as CPA (cost-per-action). The most common action is a sale, but you can also get paid for clicks, leads or referrals. 

Many of your favourite brands will likely have an affiliate program in place. Their program will either be hosted on an affiliate network such as AWIN, LikeToKnowIt or Skimlinks, or managed in-house.

How you can use affiliate links

Step 1: To start with affiliate marketing, you can sign up for your preferred or several affiliate platforms.

Step 2: Once you’ve signed up, you’ll get access to a database of brands, and you can apply to their programs. 

Step 3: Once accepted, you’ll be able to create affiliate links and earn an agreed commission for every action you generate. 

Step 4: If you’d prefer to share a code with your audience, you can get in touch with the brand and request a code. They can track these codes, and you’ll earn a commission every time someone uses it.

Once you’re on an affiliate program and driving sales, referrals, or traffic for a brand, it presents new opportunities. You can use a proven track record to secure an increased commission, gifted items, commission bonuses or upfront payment in return for exposure. 

There is no exclusivity clause when you’re working on an affiliate basis. So, you can promote various brands wherever relevant. 

Top tip: affiliate marketing is at its best when it’s authentic. You have an audience that trusts you, and you don’t want to jeopardise that, so ensure you’re only promoting brands that align with your values and will appeal to your audience.

Brand partnerships for podcasters

As mentioned earlier, affiliate marketing is an excellent segway to brand partnerships. When you can show brands tangible results you’ve driven for them, they’re more likely to invest in your content, whether through gifting, discounts, or an upfront fee. 

However, you don’t need affiliate links to establish meaningful brand partnerships. For example, perhaps there’s a particular clothing brand you’re always wearing on camera. Or if there’s a skincare brand you rave about in every episode, there’s an opportunity. 

If there are brands you are a genuine fan of and already featuring organically, you’ve got the foundations of a successful brand partnership.

How to pitch brand partnerships

Step 1: Before you pitch to brands, you should create a media deck detailing everything they need to know about your podcast and its audience, including as much data as possible. 

Step 2: Consider how you’d like to be compensated. Are you happy with gifting? Would you like to charge a set fee? Again, having a clear idea before negotiating with brands is essential.

Step 3: Use LinkedIn or Twitter to find partnership/influencer managers to reach out to, you don’t want your pitch to land in an unmonitored inbox. 

Step 4: When going into a paid partnership with a brand, you should always ensure a contract is in place so you’ll get compensated as agreed. 

Step 5: Be sure to read our guide on how to record great podcast ads so you can nail the delivery. 

Top tip: it’s common for paid partnerships to require exclusivity, at least within their niche. So, pitch to your top choices first before considering other partners. 

Again, brand partnerships can be an excellent foundation for securing long-term sponsorship for your podcast. So, consider the bigger picture and be prepared to play the long game when approaching affiliate marketing & brand partnerships for your podcast. 

Want more tips and tricks? Join our community here, and read more of our insider podcasting and content creator knowledge here.

Brown Girls Do It Too hosts Poppy Jay & Rubina Pabani announced as hosts of the APAs

Poppy Jay & Rubina Pabani, stars of BBC Sounds podcast Brown Girls Do It Too, announced as hosts.  

Poppy & Rubina have been confirmed as the hosts of this year’s Audio Production Awards ceremony to be held on Wednesday, 23rd November. 

The Awards, sponsored by Audible, will be held at a gala evening at the BFI on London’s South Bank. 

The APAs, organised by AudioUK (the trade body which champions and supports independent audio production businesses in the UK), celebrate outstanding achievement in audio production across a huge range of audio content, including; podcasts, audiobooks, sound design, radio, presenting and more. 

Producer, Sound Designer and Presenter Axel Kacoutié received nominations across three categories, as did Producer Victoria Ferran, nominated for Best Arts & Culture Producer, Best Entertainment Producer and Producer of the Year. 

Presenter category nominees include talkSPORT’s Lianne Sanderson for Best New Voice, Claudia Winkleman and Rob Beckett for Best Presenter, BBC Radio 1Xtra’s Throwback Party hosts Joelah, Keke and DJ Silk for Best Ensemble Cast, and Minnie Driver for Bonnier Books UK for Best Narrator. 

Carousel, an organisation, supporting learning-disabled people to fulfil their creative ambitions in the arts, received a first-time nomination for the Grassroots Production Award. Newcomer Talia Augustidis for Message Heard received two nominations for Best New Producer and Best New Voice. Plus, a new category for 2022, Publisher or Network of the Year, proved “tough competition”, said judges.  

Tickets to attend the awards ceremony are on sale now:

How podcasting became the safe space so many of us needed

As many of us look to podcasts for escapism, education, and storytelling, it’s also become a safe space for people when they need it most. In this article, we’re looking at how women and other marginalised groups found their tribe thanks to audio. 

Online censorship

In 2021, the Centre for Intimacy Justice studied 60 businesses that serve women’s health and health for people of diverse genders that had attempted to advertise on Facebook. Of the 60 surveyed, every company had experienced Facebook or Instagram rejecting an ad. 

Of the 60 businesses surveyed, 50% reported that Facebook – now Meta – suspended their entire ad accounts for violating the terms, citing that the ads were classified as “adult products” as the most common reason for rejection. 

The brands facing rejected ads categories included pregnancy or postpartum care, menopause, pelvic pain, menstrual health, fertility, sexual wellness, education, and others. 

While these female-focused ads were being rejected, the platforms allowed the below ads to run.

(Source: Centre for Intimacy Justice

Biased much? 

It isn’t the first time we’ve seen a report like this; unfortunately, it won’t be the last. However, as the report showcased the downside of social media, it also highlighted the positive of podcasting.  

Finding our voices through podcasting

When leading social platforms censor women’s health and sexual wellness, podcasting sits at the other end of the spectrum. Enter podcasts such as The Sexual Wellness Sessions, PERIOD podcast and The Dr Louise Newson Podcast. 

To us, podcasting is a space that allows creators to tackle ‘taboo’ subjects head-on. Audio isn’t a space of censorship or shying away from ‘difficult’ topics. Instead, podcasting is a space that champions these conversations to take place. As a result, marginalised communities feel heard and as if they have a community to turn to in times of need. 

In a survey of 1,000 podcast listeners in the UK and US who identify as women and men, Acast found that 92% of respondents are open to hearing about ‘sensitive and less spoken about’ topics. Furthermore, 57% of respondents shared that they ‘fully expect’ hosts and guests to cover sensitive issues.

Because of the nature of audio, it allows for authentic, inquisitive and candid conversations, which resonate with listeners. As a result, the medium fosters a genuine connection that can’t be replicated in other online formats.

Podcasting also serves as a safe space for hosts too. Explaining how the medium allows a carefree approach to content creation, Bianca Foley from the Sustainably Influenced podcast shared:

“As someone who lives their life online on Instagram and other social media platforms, podcasting allowed us to reach a whole new audience in a more carefree way! On visual platforms, I always feel that I have to be “made up” whereas podcasting is all about the content of the conversation and not what I look like!”

This sentiment of freedom is echoed by Sherween Gonzales from the *(Relate)able Podcast who told us:

“Podcasting allowed me to be open, honest, be free about things that I’m interested in, things that I love, things that I’ve experienced and there’s just no judgement. I’m able to reach my audience on a personal level. I can just speak freely; be myself. There are no cameras; nobody watching. It’s just myself and my two co-hosts speaking and having fun.”

Podcasts you should check out

It’s refreshing to flick through the podcasting charts and see so many diverse creators have found their voice. From tackling racism and homophobia to mental health and sexual wellness, podcasts offer genuine connections and conversations no other medium can.

Here are some of our favourites:

1. *(Relate)able Podcast
2. The Log Books
3. Shade Podcast
4. All in Due Time
6. Menopause Whilst Black
7. Black Meno and Beyond

In a nutshell, podcasting is the medium for you if you’ve got something you want to say without censorship. If you’re ready to take to the mic and could use the support of our inclusive community, click here to discover our membership options.

Podcasting for language learning

Beyond Anglophone Podcasts was one of the big conversations at our International Women’s Podcast Festival in June. As Josephine Karianjahi, Laura Ubate, Kim Fox, Bella Ibrahim and Rutendo Nyamuda discussed all things non-English and multilingual podcasts; it got us thinking. How effective is podcasting for language learning? 

As we delve a little deeper into the innovations and experiences that come from centring other languages in a primarily English-speaking podcasting world, we’ll explore if podcasting can help you master a new language.

Language learning with podcasts

Podcasts are an excellent learning tool. There is no limit to the things you can learn from podcasting. From current affairs and industry insights to languages, audio offers free learning on the go. 

While you can’t expect to become fluent purely from passive podcast listening, it can be a valuable tool to help you master a new language, reinforce existing skills, or pick up new vocabulary and grammar, for example. 

The benefits of learning a new language with podcasts

  • You’ll become a better listener – learning a new language is a two-way street which requires mastering speaking and listening. Using podcasts to develop your skills can not only improve the way you speak but how you listen too. 
  • You’ll gain a better understanding of culture – an essential to engage in friendly conversations. 
  • They’re entertaining – who said learning has to be boring? 
  • There is plenty of variety regarding the subject matter – it’s the spice of life, after all. 
  • It’s free – the best things in life usually are! 

Start with podcasts that are learning-focused

You have two options when using podcasts to develop your language skills: podcasts recorded in that language and podcasts created to help you learn the language. If you’re a newbie, you’ll be best suited to the learning-focused podcast. Whereas, if you consider yourself an intermediate, listening to podcasts in that language might be well suited to you. 

Avoid distractions

While podcasting is great for listening on the go, learning anything new requires focus. While you can easily pick up on conversations in your native language if you miss bits, it’s not the same with foreign languages. So, avoid doing anything that will shift your focus. Because chances are, if your mind begins to wonder, you’ll be completely lost. But, of course, once you develop your skills, you’ll be able to listen on the move. 

Slow things down

Most audio platforms allow listeners to slow down and speed up the audio. Slowing down the podcasts you’re listening to can be super helpful to help you master specific words and phrases, particularly if the host speaks fast. 

Keep a notebook on hand

When learning new things, it can help to write things down too. When you’re listening, note any new vocabulary you hear. Once you’ve finished listening to the episode, you can go away and research these words and understand how they’re used in context. While it can be time-consuming to begin with, you’ll notice you do it less and less as you develop your skills. 

Make use of transcripts where possible

While not every podcast will publish a transcript, they’re becoming increasingly common. Transcripts are perhaps the most valuable tool when learning a new language and will save you lots of time. If you source the transcript before you listen, you can read along and highlight any words or phrases you’re struggling with. If you’re someone who learns best by reading, using both mediums together can be a game-changer. 

Podcasting in your mother tongue

Not only is podcasting an excellent tool for language learning but preserving native languages too. 

Speaking on why podcasting in our mother tongue, as opposed to English, is essential, Rutendo explained she told podcasters; “we want you to write & speak in your mother tongue, and then we’ll translate into English and not the other way around.” 

She continued, “And if it sounds broken in English, that’s what it should sound like. Because I think most of the time, we think in English and do a lot of the work we’re doing business-wise in English. But, we also need to remember that this is an opportunity for us to preserve our languages and to preserve our cultures and our stories.” 

Whether you’re a listener or podcaster, native-language podcasting has so much value, and we’d love to see more of it! If you’d like to listen to our Beyond The Anglophone panel, you can access it along with a whole host of content from the festival for just £55; click here to buy a pass.

Can podcasts replace the almighty newsletter? 

When we think of long-form content marketing, newsletters spring to mind. As an excellent tool for delivering a lot of information to a targeted audience, the newsletter shares similarities to podcasting. So, it got us thinking. Can podcasts replace the almighty newsletter? We’re exploring the link between the two and why you might want to leverage both mediums. So, if either is on your radar, read on.

Considerations for podcasts vs newsletters

While podcasting and content marketing share some similarities, there are also plenty of differences. So, when comparing the two formats of communication, choosing the right one depends on several factors. Three key considerations are: 

Your audience

First and foremost, you should be thinking about your audience. After all, you don’t want to invest time and money into content that will not reach the intended audience. So, think about where your audience will most likely consume long-form content. 

Your capabilities

Next, you need to consider your capabilities. For podcasting and newsletters, consistency is key to keeping your audience engaged. So, think about the time and money you can invest in your long-form content strategy. 

If you have limited time and resources, a newsletter may be a cost-effective option. Whereas, if you’re more comfortable speaking about a particular topic than writing about it, you might lean towards podcasting. 

Subject matter 

Another important consideration is the subject matter and your knowledge of it. For example, if you’re producing content on a complex subject matter and have limited knowledge, it might call for many references and quotes. So, it would be best as a newsletter. In contrast, a podcast is a much better format if you’re speaking on personal experience and want to open up a conversation. 

Of course, both mediums come with their benefits and drawbacks. Below are three benefits of each. 

Three benefits of podcasting

  • Podcasts can be consumed whilst on the go and doing other things.
  • Podcasts offer nuance and a chance to showcase your personality that other mediums don’t. 
  • You can easily take audio or video clips from podcasts to share on different channels.

Three benefits of newsletters

  • Newsletters can be quick to consume. 
  • You can include easy-to-follow affiliate links. 
  • You can easily share downloadable resources and references. 

Best of both worlds

As creators of both, we believe there is a time and place for both podcasting and newsletters. If you’re producing long-form content and you’re unsure which medium is best, ask yourself these questions:

  • Can the information be condensed into a short and sweet newsletter?
  • Would the content benefit from the nuance audio offers?
  • Can several opinions/takes add value to this content? 

Of course, the best option may be to use both mediums, working as an extension of one another. Below is an example of how creators can leverage the two to build a cohesive long-form content strategy. 

Step 1: A podcaster records a bi-weekly episode, publishing it in audio and video formats.

Step 2: These assets can be used to promote the podcast across social media to grow an audience. 

Step 3: To create another touchpoint with their community, they create a weekly newsletter, sharing the sign-up link in the podcast bio and across socials.

Step 4: The creator publishes a weekly newsletter, including affiliate links, to boost earning potential. 

Using the two formats, the creator can tap into different audiences, grow their subscribers and build more real estate for brand deals. 

To summarise, while podcasting could replace the newsletter for some creators, we believe the two go hand in hand. As with all content, finding the right approach for you will take plenty of trial and error. 

If you’re ready to take your content strategy to the next level with the support of Content is Queen and our incredible community of indie podcasters, find out more about our membership options here

Podcasting and the creator economy

In an exposé from Bloomberg UK in August, the outlet reported that podcast guests are paying as much as $50,000 to appear on popular shows. As critics call it “payola”, they’re calling for increased transparency as listeners deserve better disclosure of these promotional ties. In the same month, Forbes reported that the creator economy is booming. So, it got us thinking about the current state of play in the podcasting creator economy. 

In this article, we delve into the creator economy’s evolution and how things are looking in podcasting right now. 

How podcasting has evolved

In an article by Jon Radoff on Medium, there is a distinctive pattern in any given creative industry. These are: 

  • Pioneer Era – first-movers create their own technologies eg Pixar. 
  • Engineering Era – bottoms-up tools and middleware emerge to support overwhelmed engineering teams eg Stripe. 
  • Creator Era – top-down tools emerge to support a much larger market of creators and disrupt many of the businesses of the prior eras eg YouTube. 

Since its development in 2004, podcasting has moved through each era and is firmly in its creator era right now, thanks to top-down tools such as Acast, Shopify and Audible. 

As of now, millions of audio creators can create content and experiences for their communities, enjoying low technological barriers. As a result, anyone can build a business and earn a living around an audience minus constraints that would have existed less than a decade ago in the audio space. While it may be in its infancy, podcasting is an exciting industry indeed.

What sets podcasting apart from other content creation mediums

While podcasting growth is slower than social media platforms, it’s getting more popular yearly. In our (slightly biased) opinion, podcasting and audio as a medium offer creators benefits that other platforms can’t contend with. Here are just three of them: 

  • Audiences look to audio for friendly, trustworthy voices for long-form content that feels like a two-way conversation. 
  • Listeners are turning to podcasts for authentic storytelling and escapism, which can feel somewhat of a rarity on social media. 
  • Delivering long-form content allows creators to build lasting, genuine connections with their communities.

What we’re seeing in the podcast creator economy right now

With so much potential, it’s an exciting time to be an audio creator right now. But how are things currently looking?

Earning potential is fragmented 

Generating an income from podcasting is challenging. So, it’s no surprise that some podcasters are keen to make a guaranteed income by charging for guest appearances. For most podcast creators, revenue will come from several direct and indirect sources such as advertising, product placement, subscriptions and selling merch. Because earning income in this way is fragmented and can be inconsistent, charging guests can be a very lucrative earner in comparison. 

Increased advertising regulations may be on the way 

The exposé called for increased transparency in podcast advertising; we could see stricter guidelines come into play in the future. As podcasters have become audio influencers, we may see something similar to the ASA UK Advertising Guidelines for social media influencers. While we’re all for creators getting paid their dues, disclosing all paid partnerships, including guests, will ensure listeners aren’t misled. 

The future is bright 

According to Demand Sage, it’s predicted that there will be around 424 million podcast listeners globally by the end of 2022, increasing to 504.9 million by 2024. At the same time, the industry is currently worth around $2 billion, it’s set to be worth $4 billion in 2024

As big players continue to see potential in podcasting, we’re excited about the future. Take YouTube, for example. In March, Bloomberg reported that YouTube offered grants up to $300,000 to incentivise podcasters to create video content. 

Thanks to engaged listeners, specific niches, and authenticity, we predict that brands will continue to invest in audio creators, offering increased earning potential. As the industry grows, we hope creators get a fair piece of the pie.

If you enjoyed this article and want to read more hot takes and the latest in podcasting, get your fix here. If you’re ready to tap into the podcaster creator economy with Content is Queen by your side, explore our membership options here

Podcasting as a marketing tool

There’s no denying how popular podcasting is. According to Demand Sage, as of June 2022, there were 2.4 million podcasts globally, with 66 million episodes and counting between them. With a prediction of 424 million podcast listeners worldwide by the end of the year, the phenomenon is growing yearly. 

But is podcasting a worthwhile investment when it comes to business? In this article, we’re exploring the effectiveness of podcasting as a marketing channel.

Five benefits of podcasting as a brand

Podcasting allows for community building 

As a medium that fosters long-term connection, audio offers an excellent opportunity to build an engaged community. With the average listener consuming new episodes weekly, good podcasts can quickly become a part of a consumer’s routine. When executed well, taking to the mic allows brands to speak to their audience regularly. Whether educational, entertaining, or emotive, if you can offer value to consumers, they’ll keep coming back. 

From here, you have the potential to turn listeners into loyal customers, word-of-mouth marketers and influential brand ambassadors. 

Podcasting allows brands to become an authoritative voice in their space

While you could opt for a generalist podcast, you’ll likely choose to tap into your business niche. By doing so, you can establish your brand as an authoritative voice within your space, giving you an advantage over competitors. 

Furthermore, you can increase your reach by inviting credible guests from your industry to your show. Not only does this boost the trust of your audience further, you can also leverage their audience to reach more listeners. The result? You get your brand in front of even more people. 

Long-form content offers nuance 

A significant advantage of podcasting is that long-form content allows brands to offer more information and nuance than you would via other mediums, particularly social media. In addition, podcasting will enable you to authentically introduce your brand values, goals and products or services. 

When listeners feel an authentic connection, they’ll be more receptive to subtle sales techniques. Because of the nature of podcasting, you can market to your audience so that it feels like a recommendation from a friend, a two-way conversation or a masterclass. 

It’s a great medium to speak to a more mature audience 

While podcasts may be growing at a slower rate than social media, they unite a different audience. According to Statista, 40% of UK podcast listeners are aged 26-35. For comparison, over ¼ of TikTok users are aged 18-24 in the UK. So, podcasting is an effective tool to tap into a more mature audience with a higher average income.  

It’s a less competitive space than social media 

While there are 2.4 million podcasts globally, compared to 80 million Facebook pages, 1 billion active TikTok and Instagram users and 396 million Twitter profiles, the medium quickly seems less competitive than social media. 

If you can put out high-quality content, podcasting can help you to cut through the noise and speak directly to your target audience. 

To us, podcasting is more than just marketing. Podcasting is storytelling, connection, and authentically engaging with your customers. When approached thoughtfully, with integrity at the forefront, there’s no doubt podcasting can be a powerful marketing tool. 

Key considerations 

If you’ve bought into the power of podcasting for your brand, now is the time to ask yourself some critical questions.

  1. What’s your niche, and how competitive is its podcasting space? 
  2. Can you commit to podcasting long-term? Yes, it’s a time-consuming medium, but you don’t want to launch a podcast only for it to become a stagnant marketing channel in a few months.
  3. How regularly can you commit to publishing new episodes? Listeners value consistency. 
  4. How will you build your audience? Do you have the budget and resources in place? 
  5. Can you access the expertise you’ll need? Such as producers, researchers, and social media managers. 

In a nutshell, podcasting is at its best when it’s done with purpose. So, if you’re ready to find your voice on a new marketing channel with a supportive community in your corner, click here to explore our membership options

Here’s what you missed at the International Women’s Podcast Festival

If you missed our International Women’s Podcast Festival in Partnership with Pinterest in June, fear not. There’s still time to grab a virtual pass and catch up on big conversations, live shows, workshops, and keynotes. It was such a joy to experience an inclusive and intersectional day of content, collaboration, and connection with so many incredible women in the podcast space. Now, we want you to experience it too.

Before you grab your pass, here’s a quickfire recap on everything that went down. 

The Big Conversations 

Pod Save The World: experience a deep dive into climate podcasting and communication and the impact these conversations can have on policy, awareness and behaviour change.

ft. Charlotte Williams, Maryam Pasha, Kelsey Bennett, and Bianca Foley

Women’s Liberation through podcasting: discover how women are using podcasting to challenge society and the status quo and explore how feminism and women’s rights can progress through podcasts. 

ft. Arielle Nissenblatt, Samyuktha Varma, Radhika Viswanathan & Kaz Lucas

Fight the Power – Audio Activism: find out how you can use audio to build a movement, spread the word and make an impact. 

ft. Saadia Khan, Amara Cofer, Maeve Higgins & Thimali Kodikara

Sisters in the City in conversation with Acast: sisters, influencers and co-hosts join Melissa Matanda to share why they chose to take to the mic. 

ft. Anna and Mandi Vakili

Narrative Podcasts: learn how to grip your audience and tell long-form stories in audio. From where to find stories, how to research, ethics and more, get ready to binge on all the secrets of compelling storytelling.

ft. Laura Sheeter, Moya Lothian-McLean, Anishka Sharma, and Cara McGoogan

This Just In: find out how to create a hard-hitting news podcast in today’s fast-paced world, from finding the story, ethical considerations and using sources to production hacks to turn everything into a digestible show. 

ft. Jude Kelly, Nosheen Iqbal, Gemma Ware and Ellie Clifford

Getting Press: secure insider secrets and get tips galore from the journalists themselves on what makes a podcast stand out and can win you media coverage. 

ft. Angelica Malin, Miranda Sawyer, Francesca Turauskis and Clare Lynch.

Building a commercially successful podcast with United Talent Agency: gain insight into what it takes to create a hit show with the power to generate the big bucks and learn what agents are looking for in podcast talent and shows. 

ft. Sharon McMahon, Rebecca Steinberg, and Arielle Nissenblatt 

Beyond Anglophone Podcasts: learn how to approach non-English and multilingual podcasts and discover the innovations and experiences that come from centering other languages in the primally English-speaking podcasting world. 

ft. Josephine Karianjahi, Laura Ubate, Kim Fox, Bella Ibrahim and Rutendo Nyamuda

Creator Burnout & Managing Expectations: discover how to manage the expectations of yourself and others and avoid burnout as a content creator. 

ft. Dr Laurie Santos, Sarah Jane Dias, and Tiffany Han

Behind the Scenes of Dr Who Redacted: get a glimpse of what it takes to commission and produce an audio drama at the BBC from the creator, director and producer and lead actress on the show. 

ft. Ella Watts and Charlie Craggs 

Live Shows

On the day, we had not one but three live and intimate podcasting recordings as some of podcasting’s most influential voices graced the stage. 

Beyond The Self with Africa Brooke; choosing integrity & humility over outrage on demand featuring special guest Blair Imani. 

The Baggage Reclaim Sessions; Natalie Lue brings The Baggage Reclaim to the stage for the first time. 

Masala Podcast; Sangeeta Pillai welcomes special guests Shazia Mirza, Salma El-Wardany and Seema Anand for a candid conversation with laughs plenty. 


If you’re looking for a deep dive into some of the specialist aspects of podcasting, a host of practical learning workshops awaits you. Packed with expert insights and valuable gems, these workshops are curated to help you take your podcast to the next level. 


Pinterest 101: for podcasters with Georgia Willows: Pinterest creator manager offers her top tips for audio content creators on how to share stories, create awareness and promote shows on the platform.

Interview Techniques with Jo Youle, Roshan Roberts, Lucia Scazzocchio, and Mai Davies: gain a wealth of insights from traditional broadcasters and those working in new formats on the tried and tested interview techniques that are the key to getting great tape.

Marketing Secrets with Josie Colter: learn how to promote your podcast episode for easy discovery in podcast directories and websites and how you can use social media to grow an audience and more. 

First Drafts with Amazon Music x Wondery with Megan Bradshaw: discover how to create a podcast and develop your first draft with your audience in mind first and foremost.

Is it Legal? with Sandhiya Sophie Argent: hear about the tools and techniques you can use to prevent copyright infringement and protect yourself from liability.

Pod to Book with Alice Lloyd and Rosie Wilby: explore the pod-to-book process and what’s involved if you are considering turning your podcast into a book.

Podcast Deal (or No Deal) with Charlotte Newing: find out how to understand and develop the value of your podcast for acquisitions


As if all the above wasn’t reason enough to treat yourself to a pass, we also enjoyed passionate and insightful keynotes from incredible women all over the globe as they shared their experiences of podcasting in their region, and how the industry is developing and the opportunities it offers for women.

As well as a very special welcome message from Gammy Norris to open our Global Voices virtual stage, you’ll also get access to the wise words of Leanne Alie, Melissa Mbugua, Mae Thomas, Emily Y. Wu, Odudu Efe, Sabrina Mauas, and Bridgett Todd.

The best bit? You can access this valuable, inspiring, actionable content for just £55. Buy a pass and unlock your podcasting potential. And if all that has made you think that you could use the support of our supportive, inclusive podcasting community, you can also register for a Content is Queen membership here.

Podcaster’s guide to Pinterest for audience growth

For the past decade, Pinterest has allowed users to discover products, ideas, and inspirations but not people. Today, Pinterest is putting inspiring people at the heart of the platform and building for content creators like you. When you ask users of Pinterest where inspiration comes from, they say people. As a result, Pinterest is on a multi-year journey to build the best native publishing experience and a range of products & services to help creators get discovered and build an engaged audience. 

At the International Women’s Podcast Festival, Georgia Willows, Pinterest creator manager, joined us to share her top tips to help audio content creators to share their stories, create awareness and promote their shows. If you’ve been sleeping on the power of Pinterest, you’ll want to read this. So, let’s get into it! 

Why Pinterest?

 With plenty of social media platforms to choose from, you might wonder why Pinterest is worth your time. Well, Pinterest is developing a positive place to create and find your people. Pinterest allows you to return to why you started creating in the first place, love what you do unapologetically, inspire engaged audiences and tap into new ones. 

Users come to Pinterest to pay attention and actively search, rather than passively scrolling as they may on other platforms. They rely on ideas & inspiration from creators just like you.

Every month over 430 million people come to Pinterest. Users actively engage in inspiring content with over 8 billion boards created and 360 billion pins saved. 

So, how can you tap into that audience? We’ve got you! 

Top tips for Podcasters on Pinterest 

Create evergreen content

Pinterest is a visual discovery engine. This means the content is not chronological but surfaces when relevant and based on users’ interests, engagements, and searches. Using sophisticated signals, Pinterest will surface the right content at the right moment. By doing so, Pinterest connects users to the content they’ll love, creating a highly personalised experience for the user and more discoverability for you. 

On Pinterest, great content is a gift that keeps on giving. Your content is evergreen and will continue to perform over time -something you don’t often see on other platforms. So, when creating, opt for a combination of evergreen & timely content to maximise your reach. 

Diversify your content 

Much like other social platforms, you can choose to publish content in multiple formats. Understanding each format and its benefits is key to success.

Idea Pin – multi-page pins featuring video and images 

Idea pins are tailor-made for inspiration and showcase your ideas through creative storytelling. The Idea Pin creation flow offers a dynamic suite of tools you can use to create engaging content within the app easily. The best bit? They don’t disappear after 24 hours. Instead, it remains discoverable in search. 

How you could use Idea Pins: 

  • Sharing inspirational or entertaining soundbites from your podcast
  • Sharing top tips related to your podcast niche 
  • Face-to-camera videos introducing new episodes 

Standard Pin – image-based pins 

Standard Pins can be either created or uploaded onto Pinterest from your camera roll or imported from your website. Standard Pins are great for increasing engagement on Pinterest while driving traffic to your website or podcast. 

How you could use Standard Pins:

  • Sharing key quotes from your podcast as graphics 
  • Creating inspiring pins related to your niche 
  • Sharing episode artwork 

Consider keywords

Keep keywords at the forefront of your strategy when you’re creating on Pinterest. Create a list of keywords related to your podcast and incorporate these into your titles, captions, and hashtags. 

Top tip: you can see how many searches each keyword has and relevant keywords by typing them into the search bar tab on Pinterest 

Invest in great imagery 

They say a picture speaks a thousand words, which applies to Pinterest. Creating visually compelling content should be a priority. For both images and video, the best performing content on Pinterest incorporates the following: 

  • Solid lighting 
  • Great framing
  • High-resolution assets
  • A strong thumbnail for videos 
  • Virtual aspect ratio – don’t be tempted to repurpose those square assets! 

Use call to action to foster engagement 

The more your content is saved, and your account is followed, the more you’ll show up on Pinterest. So, with every pin, use a strong call to action. From encouraging follows and saves to opening the space for comments and conversations, be sure to let users know what you want from them. 

Utilise takes 

Seeing as podcasting is all about conversation, you’ll appreciate Takes. Takes are the newest way to engage your audience on Pinterest. The new feature allows users to respond to an Idea Pin by creating their own. Through takes, you’ll be able to see how your content has inspired and influenced others. Plus, you’ll control the responses, highlighting takes you love and removing any you don’t.

Review analytics 

For business accounts, Pinterest analytics allows you to review your stats in real time within the app. Using measurables including impressions, pin clicks, saves, profile visits and follows. Using analytics, you can gauge which content is driving engagement and adapt your content strategy accordingly. 

Utilise the resources available to you

Pinterest offers plenty of free resources to get the most out of the platform. Here are just three to get you started: 

Creator hub is a one-stop shop for tools, tips, and insights relevant to you. This resource offers everything you need to plan and understand your content, all in one place. 

Pinterest trends is a self-serve tool to build and inform your content strategy. Using this resource, you can explore top trending searching and discover the content people are looking for. 

Pinterest predicts offers an exclusive peek at the future, sharing trends, topics, and categories Pinterest predict will be a big hit for the year ahead.

If you’re ready to take your Pinterest game to the next level with the support of our community, secure your Content is Queen membership here

 Visit Pinterest Business for Creators and Creators Community for more resources.