Meet our founder, Imriel Morgan
International Women’s Day first occurred over a century ago. The first-ever gathering in 1911 was supported by over a million people. Today, IWD belongs to everyone, everywhere. This year’s International Women’s Day theme is #EmbraceEquity, something we live and breathe at Content is Queen.
In the coming weeks, we’ll spotlight women in the podcasting space who inspire us and are doing the work to make the podcasting industry a more equitable and inclusive space for marginalised and underrepresented voices. From exploring what equity means to them to a day in their life, this series will allow you to get to know them a little better and celebrate what they do. And who better to kick off the series with than our very own, Imriel Morgan.
Q. The theme for IWD 2023 is equity. What does equity mean to you?
A. Equity means providing fair and equal access to opportunities while recognising and acknowledging the unique challenges and obstacles that specific groups may face when trying to access said opportunities. When we can see the problem, equity means putting resources in place to circumvent the problem.
Q. More specifically, what does equity in podcasting look like?
A. In my line of work, equity means that creators have fair and equal access to opportunities and resources that help them overcome the unique challenges that prevent them from bringing their ideas to life. For me, that means a massive reduction in gatekeeping, top-down financial models for creators and a focus on super-serving micro and niche audiences currently starved of representation.
Q. What does a day in the life look like for you? Are there any rituals or routines you swear by?
A. I love this question for other people. Being the CEO is challenging but varied in that my days are never the same. I could be in a production meeting, back-to-back consultation meetings, recording content or sitting at my desk sending and responding to emails. I don’t have any rituals per se, but I find EFT (Emotional Freedom Tapping) immensely helpful when work is overwhelming. We have a weekly team meeting on a Monday, and I find that a great space to catch up with the team and stay on top of what’s happening for the week ahead.
Q. Do you have a hack or favourite tool creators should know about?
A. I’m a hack junkie, always looking for the next thing. I love what’s happening in AI (Chat GPT in particular) and how much time it saves with simple admin tasks, from drafting emails to developing meeting agendas and summarising big ideas. It’s excellent, and I’ll keep experimenting with the new tools that come out.
Q. Finally, do you have any golden advice for audio creators?
A. Start before you’re ready, create from a place of curiosity and joy and outsource the fiddly bits quickly. The admin of production *will* suck the joy out of the making and can often lead to burnout. Find the time or money to invest and get to the best version of your idea within your means and optimise when you get traction. Creating content is cheap. Creating *good* content requires a significant investment, so prepare for the long game.
As part of our IWD series, we’ll be introducing more incredible women in podcasting throughout the month, so watch this space!
Keen to hear from more of our community or work with Imriel? Explore our membership options to take your podcasting game to the next level.