Episode 37 + 38: Editor-In-Chief, Tobi Oredein
This week’s guest is Tobi Oredein. Tobi is the co-founder and Editor-in-Chief of Black Ballad, a subscription lifestyle magazine for black British women. For their work with Black Ballad, Tobi and her co-founder Bola Awoniyi were named on Forbes’ 30 under 30 list. Tobi is also a freelance journalist, with bylines in BuzzFeed, The Debrief, The Pool and other titles.
- Why entrepreneurs have to do everyday, menial tasks to begin with
- Why maintaining your business’ social media can be tough, but essential
- Why you don’t have to have an MBA to be a entrepreneur
- Why you don’t have to share your personal life for your business to progress
- How to know when to outsource tasks
- How your current network can help you gain the resources you don’t have
- The importance of taking a break and taking stock
In episode #33, Tobi gives advice on being an entrepreneur when it was never part of your plan. She also opens up about Black Ballad’s origin story. Tobi’s honest about the struggles (e.g. financial difficulties, burnout) and the successes (crowdfunding, building a culture). Do you know how much it takes to run a business? Find out in episode #33.
In the following episode, Tobi discusses her inspirations. Listen in to find out how Tobi channels Beyonce when running Black Ballad, and why Oprah is the G.O.A.T. Tobi also discusses her work as a freelance journalist. She reveals the surprising way that her freelance work supports Black Ballad. You’ll also learn about the best way to readjust your goals and targets – invaluable advice for all!
- Florence Adepoju and her brand MDMflow
- Tobi’s mentor and PR entrepreneur Ronke Lawal
- Development company Clock
- Tobi’s viral Buzzfeed article – How I Learned To Be Both Nigerian And British