Podcasting with purpose
Because without purpose, what’s the point? While we’re not saying it’s easy to start a podcast, there are a lot of people taking to the mic. As podcasting becomes more and more popular, purpose is what will set you apart from everyone else. In this short and sweet article, we’re sharing five of our top tips for podcasting with purpose.
Do your research
Before taking on the role of host, you must do your research. From getting your head around technology and nailing your marketing strategy to improving your skills as a host and choosing topics, you need to know your stuff to deliver a quality show. If you’re not willing to put in the hours, you’ll fail at the first hurdle.
Know your niche
While you could start a podcast on a whim with no prior planning, we advise against it. Instead, know your niche and determine the theme of your show. Then, choose a topic/set of topics that you’re genuinely passionate about. While some people will tell you to choose something you’re knowledgeable about – we believe you should put passion first.
Listen to understand
If you plan to invite guests onto your podcast, you’ll want to brush up on your listening skills. An essential part of being a great host is being a good listener. When you can listen to understand as opposed to responding, the outcome will be so much better. Ask thoughtful questions, dig deeper and don’t be afraid to admit when you don’t know the answer – vulnerability will help you connect with your listeners.
Add value with every episode
Adding value comes with knowing your niche and, with time, your audience. If you want repeat listeners, you must add value to their lives. When launching a podcast, discovering your “why” is so important—once you know your why putting out content of real value to your audience will soon become second nature.
Open yourself up to feedback
Putting yourself out there as a podcast host is one thing; opening yourself up to feedback is a whole different kettle of fish. While it can be daunting, it’s also essential. Taking the time to connect with your audience and listen to what they say will take your podcast to the next level.
As with most things in life, podcasting often comes with a lot of trial and error. You won’t get it perfect from the very first episode, and there are sure to be roadblocks along the way. However, when you’re podcasting with purpose, you’ll have a reason to keep going. Ready to change the world? Join our podcasting community here. We recommend you read five lessons in podcasting from charter topper Steven Bartlett next if you enjoyed this article.