Member Makeover: Podcast Elevator Pitch and USP

An elevator pitch is designed to quickly tell someone what your podcast is about such that if they want more information, they’ll visit your website or another source where they can learn more about your podcast. Our goal is to help you create an effective podcast pitch that you can use as your show description on podcast directories like Apple Podcasts (formerly iTunes). It’s been described variously as ‘the headline of a marketing message’ or ‘your 30-second advert’. So how do you craft this (typically) one-sentence summary of your podcast that quickly and effectively grabs someone’s attention?

Our first member makeover comes from Founding Studio Members Shay and Atlanta, who host the All in Due Time podcast. Their podcast is all about wellness, mental health ad self-development for women in their early twenties. We sat down with them for an hour, discussed their goals and production plans, and gave them advice on what they could do to improve the podcast ahead of their third season launch.

One of the assignments we set was for them to think about their elevator pitch, and what makes their podcast unique and different from other self-care and wellness podcasts. They came back to us with a planning document containing their target listener breakdown, elevator pitch, and USP. In this video, Imriel spends some time reviewing what they’ve said and make some suggestions to help them focus their messaging and position.

Watch now:

Would you like a member makeover? We can review your script, promo assets, social media pages, episodes or planning documents and provide you with some suggestions to improve your podcast. Just email Amber and put ‘Member Makeover’ in the subject line.