Podcast Promotion – Content is Queen

Masterclass: Podcast Marketing with Imriel Morgan

We are springing into the new season with our next new masterclass all about Podcast Marketing, from the great founder herself, Imriel Morgan.

Imriel specialises in podcast marketing and PR for brands and independent podcasters around the world. She has over 8 years content marketing experience especially in audience development and holds an MBA, so you will be in the safest of hands when it comes to this marketing masterclass!

In todays class Imriel goes through the fundamentals of podcast marketing, as it is no longer a viable option to rely solely on your podcast to grow your audience and get more listens.

Imriel talks you through…

Creating a user persona sheet to find out who your target listener is.
How to get your audience to listen to you.
What the content world looks like.
All the press and PR information you should know about.
And so much more!!

Podcast promotion can be a scary and confusing place but with this jam packed masterclass full of so many tips and tricks, it will make promoting your podcast a breeze.

Watch the full masterclass below 👇

Masterclass: Podcast Artwork and Branding with Alexandra Lunn

Here is our next new Masterclass all about Podcast Artwork and branding, hosted by the wonderful Alexandra Lunn who is a well known designer and illustrator.

Alexandra has created her own company named Alexandra Lunn Studio, which is a strong multidisciplinary team of designers who collaborate with strategists, type designers and other creatives to produce diverse and skilled identity design work.

Alexandra is the perfect person to talk you through all things podcast artwork and how to create an eye catching design that will draw people to your podcast. Alexandra provides you with a range of different examples of artworks for you to look through, showcasing some of our lovely members artworks too and why they work so well.

Alexandra also goes through..

The art of keeping things simple.
The importance of brand guidelines.
Where to find inspiration when creating artwork
And so much more!!

Alexandra also goes through the importance of branding when it comes to posting about your podcast and how to stay consistent with what you share. She also gives out some top tips on tricks on how to work with a designer too to create your podcast artwork!

This is a great watch for those who want to up their podcasting game!

Masterclass: Podcast Promotion with Imriel Morgan

Here is your May Masterclass, hosted by the wonderful CIQ founder herself Imriel Morgan, who will talk you through all you need to know about Podcast Promotion!

With so many podcasts on the web today, it’s no longer a viable option just to record an episode and upload it to your website. You need to plan how you’re going to promote your podcast and cultivate an audience if you want any hope of gaining traction. The good news is that there are a number of different ways that you can spread the word about your podcasts and gain more listeners.

Imriel will guide you through all the necessary steps to successfully promote your podcast by gaining an insight into:

Press Releases and the importance of creating one for your podcast.
How to create Partnerships with specific Brands and Businesses.
The importance of spreading the word on Social Media.
and so much more!!

By the end of this video and by taking all these tips on board, you’ll be able to find your ideal listener and start to watch your audience grow.

Imriel has also created a worksheet to go alongside the video, which you can access here: Podcast Promotions Worksheet

Masterclass: Social Media Podcast Marketing with Brian Hollingsworth

Think social media shouldn’t be a big part of your podcast marketing strategy? Think again!

Your April Masterclass is here and it’s all about Social Media Podcast Marketing!

Social media marketing is one of the best ways to market your podcast online. Social Media platforms such as Facebook, Twitter, Instagram and TikTok have made reaching your audience easier than ever.

We have social media wizard Brian Hollingsworth with us to guide you through the workings of social media marketing and will help you strategise and create content that will be key in growing your audience

Social media can be a massive asset to your podcast and the key is consistency. Unlike many other mediums, social media is 24 hours a day, seven days a week. If you make an effort to get out there and participate but are not consistent over time you can still give the impression of not being present which can actually work against you. The biggest rule to always follow in content creation – do something every day – even if it’s just for five or ten minutes – keep at it! It all adds up.

Brian will give you some great advice on:

Choosing which social media platform is the best for you and your podcast.
The importance of interacting with your audience and creating a community.
What content to create to help promote your podcast.
And so much more!!

As well as all this, Brian has gathered he’s top tips and tricks to promoting on social media, to make the seemingly daunting task as easy as pie!

So without further ado, please enjoy Brians Masterclass below: