Marketing – Content is Queen

Masterclass: Podcast Marketing with Imriel Morgan

We are springing into the new season with our next new masterclass all about Podcast Marketing, from the great founder herself, Imriel Morgan.

Imriel specialises in podcast marketing and PR for brands and independent podcasters around the world. She has over 8 years content marketing experience especially in audience development and holds an MBA, so you will be in the safest of hands when it comes to this marketing masterclass!

In todays class Imriel goes through the fundamentals of podcast marketing, as it is no longer a viable option to rely solely on your podcast to grow your audience and get more listens.

Imriel talks you through…

Creating a user persona sheet to find out who your target listener is.
How to get your audience to listen to you.
What the content world looks like.
All the press and PR information you should know about.
And so much more!!

Podcast promotion can be a scary and confusing place but with this jam packed masterclass full of so many tips and tricks, it will make promoting your podcast a breeze.

Watch the full masterclass below 👇

Pay it Forward with Renay Richardson

Welcome back to our Pay it Forward Sessions

The sessions were a live Q&A event where our members got the chance to ask experienced audio experts their burning questions. Whether that’s how to turn your podcasting ideas into a reality or kick start your career into the audio world. Our team have lovingly edited these for you, so you can watch them back in your own time again and again.

Next in the series we have the Incredible Renay Richardson.

Renay Richardson is an acclaimed audio producer and founder of Broccoli Productions. Richardson made her mark on the UK podcasting industry with her highly-acclaimed series About Race with Reni Eddo-Lodge.

Renay talks to us about the business side to podcasting, what it’s like being a CEO and how she started her podcasting career. She also answers some brilliant podcasting questions from you, our amazing members!!🎤

This event was a real eye opener and a great one to watch!

Happy viewing!

Masterclass: Social Media Podcast Marketing with Brian Hollingsworth

Think social media shouldn’t be a big part of your podcast marketing strategy? Think again!

Your April Masterclass is here and it’s all about Social Media Podcast Marketing!

Social media marketing is one of the best ways to market your podcast online. Social Media platforms such as Facebook, Twitter, Instagram and TikTok have made reaching your audience easier than ever.

We have social media wizard Brian Hollingsworth with us to guide you through the workings of social media marketing and will help you strategise and create content that will be key in growing your audience

Social media can be a massive asset to your podcast and the key is consistency. Unlike many other mediums, social media is 24 hours a day, seven days a week. If you make an effort to get out there and participate but are not consistent over time you can still give the impression of not being present which can actually work against you. The biggest rule to always follow in content creation – do something every day – even if it’s just for five or ten minutes – keep at it! It all adds up.

Brian will give you some great advice on:

Choosing which social media platform is the best for you and your podcast.
The importance of interacting with your audience and creating a community.
What content to create to help promote your podcast.
And so much more!!

As well as all this, Brian has gathered he’s top tips and tricks to promoting on social media, to make the seemingly daunting task as easy as pie!

So without further ado, please enjoy Brians Masterclass below: